How to make money on Udemy’s learning platform
The demand for online learning and taking courses using the Internet has grown significantly over the last few years. People can learn anything that they want from the comfort of their own home using a computer or a mobile device and a connection to the Internet.
There are lots of websites that provide online courses now and one of the most popular of these is Udemy.com. Udemy is growing fast and there are always people looking for training and willing to pay for it.
What is so special about Udemy?
Udemy is one of the best platforms available to bring students and instructors together. It is now the largest online course platform in the world. Udemy provides the student with all of the support that they need to learn the skills they desire and also supports instructors to create courses and generate income from them.
Anybody can create a Udemy course and make money. They can make their courses available to students across the world using the platform. Now Udemy has a student base of more than 20 million from over 190 countries and it provides online courses in over 80 languages.
Money making opportunities with Udemy
You can create an online course and launch it on Udemy free of charge. They will review your course for quality etc but once launched you will then be able to sell it and Udemy will share the revenue with you.
There are a number of different revenue sharing models available with Udemy. If you sell your course directly using your own promotional efforts then you can earn up to 97% of the revenue. If Udemy sells the course for you then you can earn up to 50%. If a Udemy affiliate sells your course then you can earn up to 25% of the revenue.
You can create discount coupons on Udemy as an incentive for people to purchase your course for less. There is even a feature to give the course away for free which is a good promotional tool you can use when your course is new.
Udemy will promote your course
Udemy has a number of ways that it can help you to sell your course. They constantly run promotions to their student base and they will guide you on how to optimize your course landing page so that students will find your course using the search facility.
Creating your Udemy course
There is a great deal of support available from Udemy when it comes to creating your first course. They have a huge knowledge base providing tips and advice on how to create the very best online courses that will sell well on the Udemy platform.
They will tell you what quality your videos need to be and even recommend what equipment you should use for recording. There is advice about how you should layout your course and what you can do to increase student engagement.
Udemy is very strict about quality and offers their instructors a testing feature where they will review a test video clip that you create and make suggestions for improvement. This can be in the area of lighting, sound quality, picture quality and so on.
The bottom line is that even if you have never created an online course before Udemy will help you every step of the way. By using the Udemy platform to launch your courses you can reach a very large student base and make money from your efforts.
Best practices for Udemy success
To achieve financial success with your Udemy courses you need to avoid the mistakes that most Udemy instructors make. So we have created a number of best practices for you to follow that will provide you with the maximum chance of making significant passive income on a monthly basis from Udemy:
Validate all of your new course ideas
You need to spend time coming up with new ideas for Udemy courses. When you come up with ideas it is essential that you validate them for demand. A lot of Udemy instructors miss this step and end up launching courses that make little or no money.
There are a number of different ways to check for demand. We recommend that you use at least two which are checking with Udemy Insights and using the Google Keyword Planner to check for search engine demand.
Plan your Udemy course content
Always take your time to plan a good Udemy course. Detailed courses with several hours of video usually outsell shorter courses. Decide on the learning steps of your course and then create each training video around these.
We recommend that you create scripts for each one of your videos. When you do this you ensure that you don’t miss any important points that you want to get across to your students. It also helps to keep you on track and prevent you from rambling in your videos.
Use the right tools
Udemy will reject your course if the sound or video quality is poor. Invest in a quality microphone and a pop filter and stand to produce the highest quality audio. For your live recording sections you need HD quality so invest in an HD webcam for a few bucks to create the best results.
If you intend to record your computer screen then you will need a screen recording app. There are free apps available for both Windows and Mac users which will do a good job. You will also need a video editing app to bring everything together and make your videos the best they can be.
Make your courses engaging
When you are creating your videos always keep student engagement uppermost in your mind. Do not create videos of longer than 10 minutes because students will not usually want to watch longer videos. Tell your students what to expect from each video by adding an introduction slide at the start and a conclusion slide at the end.
Add stories in your lectures. Relate your interesting experiences but don’t make your stories too long. Create quizzes to increase student engagement. These are good for your students to test their knowledge and to see how far they have progressed. Use the multiple choice answer format.
Make your landing page convert
Your course landing page is your opportunity to sell your course. Don’t treat this as a chore like a lot of instructors do. Create inspiring titles and sub titles. Provide a promo video that really sells the benefits of your course.
Students buy Udemy courses because they want results so make your student goals results orientated. Use your description to sell the course benefits as well. Add an inspiring and quality image to your landing page.
Create more Udemy courses
You are very unlikely to earn a significant passive income from just one Udemy course. So come up with new ideas and use these best practices to rinse and repeat so that you can build your income levels.